Storefronts help make an area more engaging, walkable, and commerce-friendly. More traditional notions in storefront can be considered even when the building’s design expression is contemporary. When used on the lower floors, storefronts benefit from awnings. Originally used as a shade and sheltering device, awnings provide protection from the sun and rain, as well as protecting interior finishes and contents from ultraviolet degradation.
Why Your Store Front Is So Important
Your storefront is your first touchpoint with your customers. The number of customers who are drawn in by the design of your storefront can optimize your brand. Updating an old or existing storefront adds value and appeal to your business’ bottom line.
A storefront or shopfront is the facade or entryway of a retail store located on the ground floor or street level of a commercial building, typically including one or more display windows. A storefront functions to attract visual attention to a business and its merchandise.
A storefront can be in new construction or it can be a redo of the front of an older building. It is important to become familiar with the style of old building and the role of the storefront in the overall design. You want the storefront to match the look of the building but also meet the needs of the business.
Less Is More
Often, less is more when it comes to storefront expression. Too much visual clutter makes it difficult for passersby to take notice of an individual business. One well-placed sign is often the most attention grabbing. When executed well, the storefront serves as an invitation to the shopper, increasing business for individual merchants and improving the overall shopping experience.
